Testing a long-winded 73 word Ed Dale MEGAheadline and breaking it up into smaller, easier to read, animated pieces to take up less space above the fold.

Here's what Dale's original page looked like:

And here's the same page with the animated headline:

To me, it's not as hard to read or in your face like the original. Once the headline starts to animate it kind of makes you sit there and read the whole thing...maybe even twice.

Mr. Subtle